Conjoint technics with solid statistical modeling with first-hand consumer data to create a poweful system for concept evaluation and creation.
Determine who is – and isn't – the right fit for a particular study. Those who “pass” the screener take the actual survey.
Techique that help us determine our customers' (and prospects') staisfaction with product features.
Provides direction for development effort by R&D (sensory response curve, factor analysis & sensory optimization.
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